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"I need someone who knows what I need without me having to train them first!"
Explaining information requirements to someone who is unfamiliar with the subject matter can be time consuming and frustrating - just like trying to
communicate with people who speak a different language. Each therapeutic area has its own idiosyncrasies that influence product usage, prescribing
patterns and product distribution. Presenting information that appropriately
reflects these nuances makes it virtually impossible to work with
"one-size-fits-all" solutions.
This situation often results in the "I need to do it myself or it won't get done right" approach to solving the problem. In the long run, of course, this
creates an ever growing work load and leaves less and less time for growth and planning. To get out of this situation one has to find
experienced resources who can ask focused questions and provide appropriate solutions without having to first learn the basics.
 | "If only there were someone who understands my business and can give me access to the information I really need." |
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CyCom Solutions provides data management expertise
in various therapeutic areas including oncology, rheumatology, bone health,
metabolism and seasonal allergies. |
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We have implemented projects supporting sales operations, marketing research,
product management and sales management. |
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We have worked with third party
data from major providers like IMS Health, Verispan (SMG) and Synovate. |
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We have helped out with meeting short term project goals as well as developed
solutions for longer term needs that enabled clients to grow their business. |
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We have supported product launches, sales force restructuring efforts,
co-promotion activities and decision support initiatives. |
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We have experience with
integrating data from internal
sources like sales force automation systems and external sources like co-promotion partners or third party data suppliers. |
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